Hello, we are Alessandro and Thorranze.
Together, we run Edina — a botique design practice that helps founders build seriously tasty brands people actually want to buy (and remember).
We work with food, drink, and hospitality businesses to create branding, packaging, and identities that feel good, look great, and make sense out in the real world.
Unlike your typical boutique studio, we combine strategy with hands-on design, and we don’t just guess , we test. Everything we do is shaped by real-world feedback, so your brand doesn’t just launch but last.
Whether you’re starting something new or growing something that’s already working, we’re here to help you build a brand that connects, scales, and stands the test of time.
HOW IT ALL STARTED?
Our partnership was inspired and formed in Edinburgh, the Athens of the North, in 2016. Edina honours this shared experience as well as our mission to bring beautiful yet practical design into the world.
