Grab a Cup of Daydream

Bubble t-break is a fun yet peaceful space where customers can quietly work, relax, recharge, and reignite their creativity. The brand's drinks are fully customisable, with every customer able to choose their own unique blend of drink. Bubble t-break offers an innovative and exciting choice for a new generation of tea drinkers. These insights sparked the idea for our creative concept and slogan – "Grab a Cup of Daydream: Reimagining Tea." Our design work included a new logo design, typography, and an interchangeable colour palette, reflective of the myriad of options available at the cafe. The brand identity extends to incorporate a Chinese name and slogan, which mirrors the original English variant. Bubble t-break has completed the renovation of its interior with the new brand identity. The enchanting new café brings to life the spirit of bubble t-break perfectly whilst helping to significantly increase brand awareness and sales figures.